Filled with a spirit of fun and freedom, it makes sense that Motel was founded on a 1990s road trip that spanned California, New Mexico and beyond. Influenced by the experimental and eclectic style sensibilities that echoed through the UK in the late ‘80s, founders Will and Andy followed their sense of adventure across America, building up their collection of vintage and second-hand pieces along the way. The pair began re-working their finds and selling them at local London markets, quickly earning a name amongst the street style set. Unable to keep up with the demand, they recruited a designer and ‘Motel’s’ first collection was born.